Southwest Special Liveries

Southwest Special Liveries

Southwest Airlines, known for its budget-friendly fares and friendly service, also stands out with its unique special liveries. These vibrant aircraft designs commemorate events, honor locations, and celebrate partnerships.

State-Themed Liveries

• Arizona One: This livery highlights the iconic symbols of Arizona, with a bold copper and turquoise design. It was introduced in 1994 and remains one of the airline’s most recognized liveries.
• California One: Unveiled in 1995, this livery showcases the California state flag with its bear and star prominently displayed on the aircraft.
• Florida One: Introduced in 2010, this aircraft sports an orange design inspired by the Florida state flag. The unique design features a striking orange blossom to pay homage to the Sunshine State.
• Illinois One: Reflecting the Illinois state flag, this livery was launched in 2008. The design includes an eagle and shield, representing the state’s history and heritage.
• Maryland One: Maryland One, introduced in 2005, showcases the complex design of the Maryland state flag. The aircraft’s yellow and black patterns stand out from the crowd.
• New Mexico One: This livery celebrates New Mexico with a zia symbol from the state flag. It first took to the skies in 2000.
• Nevada One: Unveiled in 1999, Nevada One features the iconic bluebird design of Nevada’s state flag.
• Texas One: This livery is a nod to Southwest’s home state of Texas. Launched in 1990, it features the Texas state flag with its lone star emblem stretching across the aircraft.

Heritage Liveries

• Canyon Blue: This livery was a significant move from Southwest’s original desert gold look. Introduced in 2001, Canyon Blue became the standard livery for the airline for many years.
• Desert Gold Retro: Southwest commemorated their original livery with a special edition ‘retro’ look. This nostalgic livery reminds customers of the airline’s early days.

Special Occasion Liveries

• Louisiana One: In honor of the 10th anniversary of Southwest’s service to Louisiana, this livery was revealed. The aircraft features the pelican from the state flag.
• Triple Crown One: This livery celebrates Southwest’s top-three rankings in service, baggage handling, and customer satisfaction. Introduced in 1997, it’s a testament to their high standards.
• Heroine of the Skies: Dedicated to Ruth Law, a pioneering aviator. This livery honors her contribution to the aviation industry.

Partnership Liveries

• SeaWorld Partnership: Southwest collaborated with SeaWorld to create several themed liveries. This includes Shamu One, Two, and Three, featuring the iconic orca whales.
• Disney Partnership: Southwest partnered with Disney to create a unique aircraft promoting Disney destinations. A vibrant design featuring beloved Disney characters was the result.

Military and Prominent Figures Liveries

• Freedom One: This patriotic livery was unveiled in 2021, celebrating the spirit of freedom and gratitude for those who serve in the military.
• Honor Roll: It pays tribute to the recipients of the Congressional Medal of Honor, featuring the medal’s ribbon design.
• Heroine of the Skies: Southwest dedicated this livery to female aviation pioneer Ruth Law. It symbolizes her groundbreaking contribution to the field.

Environmental and Social Initiatives

• Green Plane: Showing their commitment to sustainability, Southwest introduced the Green Plane to test environmentally friendly materials and technologies.
• Unmasking Hope: This special livery assists in raising awareness for cancer research. The aircraft features handprints of cancer patients and survivors.

Each special livery tells a story, representing significant milestones, partnerships, and social causes. They serve as flying billboards, standing out at airports across the country. Southwest Airlines’ commitment to creativity and connection through these liveries is a testament to their brand. Next time you fly, keep an eye out for these distinctive designs.